get a proven step-by-step plan to build a psychology - driven brand
that attracts your best clients to you
Your brand is the key to

» Wake up to leads from perfect clients in your inbox, excited to work with you

» Charge what you deserve and clients happily paying it 

» Feel confident when someone asks, “So what do you do?” 

» Create your dream job where you get to work at your highest contribution 

» Make an impact in more people’s lives

(Payment plan available.)
Before you spend any more time and money on social media, marketing, or hiring a team member, NOW is the time to get clear and confident about your brand. It has the “Domino Effect” of making your marketing and selling more effective.
real life results

Steady flow of clients...

I was ready to take my life and career coaching practice to the next level when I found Kaye's course. I was planning to launch a website and I wanted it to truly represent me and the unique work I do. Kaye's course was perfect to get me on track (and I continue to use my brand book to keep me there). When I launched my website, I got two clients in the first week. Since then, I've had a steady flow of clients.
- Vicki Tillman
Vicki Tillman Coaching
Here’s why it’s so hard to define your brand...
1 // Working in your business instead of on your business
It’s easy to caught in a cycle of feeding the never ending social media content monster, answering a quintillion emails, and squeezing client work in between. If you don’t stop and pay attention to your brand, it grows fuzzier and fuzzier by the day. 
2 // Too many shiny objects competing for your attention
Instagram stories! Membership sites! Pinterest! … (I think you see where I’m going with this…) The problem with jumping from tactic to tactic is you don’t get the results you were looking for. As it turns out, investing in your brand makes those shiny object tactics work better. You need to focus on defining it first. 
3 // Resistance to being seen
Oh, the good ol’ imposter syndrome. “You think, who am I to call myself an expert?” when other people clearly have way more experience - and look - have been featured on Forbes! Who am I to brand myself? (Hint: they started at the bottom, too and we need YOUR unique mix of personality, talent, and skill.)
4 // Not knowing which step to take first and next
If you struggle with putting a clear plan of action around building your brand, you are not alone. In fact, every single person who responded to my survey I did to research the course creation mentioned this. 
Join Kaye
To create unshakable confidence and certainty in your message and brand
As a fresh college graduate, with my Marketing & Psychology degree in hand, I expected to follow the traditional route to “success.” There was one, glaring problem: my husband’s job required us move every 2-3 years. 

After two moves and quitting corporate jobs, I knew there had to be a better way. I discovered the world of online entrepreneurship. In my first year, I obsessively studied every marketing tactic you can think of and tried to emulate what the “big names” were doing. 
I bumbled along for over a year. Then, I stumbled on a website in a totally movie-worthy cliche “Eureka!” moment. It described each of the 12 Brand Archetypes. As I read each one, a light switched on. I could suddenly see the psychological foundation under the brands I love to follow. I understood what fueled the demand for their brand.

From there, I developed the In Demand Brand Method with the brand archetype tool and other psychological demand triggers. It started out as a simple $700 one-day service and has rapidly expanded into the $5K two-month process I am constantly fully booked for today. 

Now it’s your turn…
When you build a brand based in psychology and your unique personality, it attracts the perfect clients for you. 

When you help more people with your work, a ripple effect of impact and possibility is created. The opportunity to help you help more people is the reason I am so excited about your future. 
Introducing Brand New Brand
The only online branding program that teaches you to build your psychology-first foundation so you attract clients easily and magnetically…
Brand New Brand is going to give you the clarity, confidence, and FOCUS you need to create the income and impact you want. It’s the work that attracts perfect clients TO YOU, so you don’t have to go out chasing them down. (Or awkwardly twiddling your thumbs while you’re waiting for them to show up.)
Pay in full:
1-pay: $797
Payment plan:
3-pay: $297/month
I’m not the expert in your brand. You are. 
You just need someone to draw your most impactful message out.
I’m going to help you be more YOU.
This is a brand incubation program, not simply a “course”

When you choose Brand New Brand, you invest in learning the exact process I use with my 1-on-1 clients (who pay over $5K for the service.) At the end of the 4-week live program, you’ll have a complete Brand Book to inform all your future brand & business decisions. 
what makes this program special
1// Road-tested and market-validated.
I’ve developed the In Demand Brand method working with over 100 brands in different capacities. This has included helping launch a 7-figure agency, bring a national nonprofit’s signature program online, and many brands for entrepreneurs like you. 

2 // Psychology FIRST
When you hear the word ‘brand’, your eyes probably gloss over and visions of logos and color palettes dance through your brain. While that’s part of it (and part of the plan), it is sooo far from the total picture. This is NOT a design course. This is a brand strategy step-by-step plan that’ll bring clarity to your message, purpose, and personality. We start with the psychology FIRST and build the tangible elements of your brand from the foundation of those invisible demand triggers. 

3 // I didn’t throw the content together in a weekend. 
Beyond my 15 years of business and 100+ brands I’ve worked with over the years, I spent well over 100 hours planning, creating, and designing the content. This isn’t a sloppy stab at “passive income.” This is my life’s best work. 
what people say about my teaching style

Simple action steps...

I love the way Kaye makes hairy, complicated ideas into simple action steps. She is calm and makes transparent what is usually a very murky or magical process.
- Dyana Valentine

Makes hard decisions easy...

Kaye is smart and she makes hard decisions seem easy. I’m grateful for her brand strategy guidance. She helped me clear my thoughts and dove straight into what makes me feel good about my clients, my business and myself.
- Christiane Boloson-Yee
Magically Rooted

Clean and concise...

Kaye is an amazing coach! Why? Because her style is clean, concise and cuts straight to the heart of what you are looking for while building your brand. 
- Kelly KP Paige
Why Psychology-Driven Branding?
(Why this works)
1. Clients make decisions emotionally

2. The market is crowded with “me too” marketing

3. Tap into timeless truths to shortcut understanding

Align your brand with the income & impact you desire
You get instant access to the lessons.
Pay in full:
1-pay: $797
Payment plan:
3-pay: $297/month
real life results from brand new brand

Life changing amazing stuff going on here...

I have to tell you I am having this INCREDIBLE EPIPHANY... it's like my whole life story is falling into place... it's a multi-generational story and it suddenly makes SO MUCH SENSE and it's central to who I am... I am 58 years old and suddenly my whole life makes sense to me!!! I am a professional counselor of 30 years and I've been wandering around lost in a dessert not having a clue about my core message UNTIL NOW!!! LIFE CHANGING AMAZING STUFF going on here.
- Deborah Woods
Magnetic Moms
which type of brand are you?
i'm ready to rebrand
You’ve been in business for
a while, but your outsides
aren’t matching your insides. You want to look and act like the pro
you are.
i want to launch with velocity
Bringing a new business or
product into the world? Let’s set it on the fast track to reaching your goals.
i'm craving clarity and confidence
Clarity and certainty are the ultimate confidence builders. We’ll set the stage for you to step into your greatest work.
Here is what you’ll learn:
Learn how to claim your genius, stand out in the market, package your services, and communicate your brand in 4 simple steps.

When you complete the mentorship program, you'll:

1. Take your brand from an idea to a fully formed strategy
2. Create your Brand Book to inform all future decisions, content, and marketing
3. Feel confident to put your brand out there
4. Bring FOCUS to your business
5. Attract more people, leads, and clients online

Not sure where to start? Or what step to take next? 
I lay it out for you, step-by-step.
Access my formula and step-by-step guidance to build your psychology-driven brand that attracts the best clients to you.
How the INCUBATION Program works
1. You get instant access to all of the 20 video lessons. Watch the training to learn my method for building each piece of a psychology-driven brand.
2. Use the 30+ interactive worksheets and resources to think through and apply the lessons to your brand.
3. You'll be continuously building your Brand Book throughout the program. After each lesson, you'll add your best brand elements.
4. You get lifetime access to the content - even when I run the program as a live course with group coaching.
Week 1 / Brand Foundation

» Personality: Leverage your brand archetype to stand out from competition and to create a brand true to you. 

» Point of view: A distinctive brand requires a distinctive point of view. We’ll define yours so you can pinpoint your most impactful message and movement. 

»Ideal Clients: Not your grandma’s avatar exercise. We’ll dig into the psychology and sociology of your perfect clients. 

» Different Not Better: We’ll assess the competitive landscape to determine your unique position in the market. 

» Vision & Goals: Create a “North Star” for your plan so you know what the ultimate version of your future is. 

» Intangibles to Tangibles: In this bridge lesson, we’ll connect the dots between your big ideas and how to bring them to life in your brand in the next modules.

Week 2 / Visuals

» Typography: Choose a pairing of fonts to communicate your brand personality. 

» Colors: I walk you through several techniques to (finally!) deciding on your signature color scheme using psychology and meaning. 

» Logo: Your logo is a first impression and mark of consistency. I teach you easy ways to do it yourself or guidelines for hiring out the work. 

» Patterns & Shape: To build more texture and visual meaning into your brand, patterns and shapes provide meaning and context. 

» Images: We talk about personal brand portraits and choosing stock images to represent your brand.

Week 3 / Messaging

» Tone & Voice: Learn to craft and communicate your distinctive brand voice using words that compell your ideal clients to buy

» Tagline & Bios: Once we understand how to communicate as your brand, we'll create "client facing" blurbs like your tagline and bio

» Stories & Content: Your brand's stories help sell your brand, your message, and your point of view. We'll work on creating your unique stories that you'll tell over and over.

Week 4 / Live Your Brand

» Live Your brand: Decide your next steps to put all of the strategy you've defined into motion in your business. 

» Brandemies: I'll teach you my method to decide what is on your "Not To Do" list so that your brand doesn't go off-track.

» Branded website: I'll give you my best tips to translating your brand on your website so you're ready to transition from strategy to implementation seamlessly.

You'll also get
My exclusive Brand Book template for you to use for your brand in both PowerPoint and Keynote
My list of the best brand resources and tools to make building and implementing your brand easy
Lifetime access to the course, including all upgrades and additions.
*I don't believe in enormously inflated value numbers. I'm not going to pretend this program is normally sells for $12,997.00. I'm going to give it to you straight:

everything you get

In Demand Brand Method that I use with my $5K+ 1-on-1 Clients

4 In-Depth Modules: $697 Value

Brand Book template: $97 Value

Brand Toolkit & Resources: $47 Value

+ Lifetime Access to the Brand Trifecta Training

C.L.A.I.M. Your Brand Mindset $97 Value

Need-to-have-it Naming Method $97 Value

Define Your Ideal Client Class $47 Value

Total value: up to $1,082.00
GET powerful brand confidence
Attract the best clients for YOU

Pay in full:
1-pay: $797
Payment plan:
3-pay: $297/month
real life results from brand new brand

This is the background work I had been missing...

Seriously Kaye, this course IS AMAZING. I had done 2 rebrands in 4 years and within 12-18 months of each one I felt like they weren't the right fit anymore even though my business hadn’t changed that much if at all. I loved your brand archetype and it just spoke to me. So I followed you and realized - yes - this is the background work I had been missing. The exercises and the guidance you give has made this process so clear and easy. I’ve never ever felt so clear and confident.
- Jina Schaefer
North Forth, Intuition to Thrive
when you invest in your brand, you're paying it forward
I believe in entrepreneurs. We’re changing the world and the work we do touches so many people: from our clients and customers to our family and children. 

I also know I’ve been extremely privileged as an entrepreneur. I am lucky. I am aware most don’t have the same advantages. Because of this, I’m going to invest 10% of the profit from this course into small business loans for women through Kiva. When the loans are paid, I’ll reinvest in more women’s dreams. 

Your investment in this course is not only going to fuel your growth, but the growth of a less privileged woman who has a dream of becoming an entrepreneur without the means to do so.

real life results

I want to make a bigger impact...

I have had 8 years of training and been in private practice for almost 20 years. I want to help more people and make a bigger impact by creating an online program. My favorite part of your program was finally landing on the Magician archetype and feeling understood. It has already helped me to once again narrow my focus and stand proudly behind my beliefs and values.
- Joan Brooks
Your Body is Your Best Friend
100% GUArentee
If you complete the assignments from the first week and you don’t think the course is a good fit for you, I’ll return your investment to you. I want you to be 100% happy with your decision. 
This brand mentorship program is for you if...
1 // Want to create a brand that speaks for itself
2 // Need focus and direction in your business
3 // Want more clients who appreciate your value and talent
4 // Believe in taking decisive action
5 // Want a signature style people immediately recognize
6 // Crave working with the perfect clients for your brand
7 // Are ready to translate ideas into substance
8 // Want a step-by-step action plan

real life results from brand new brand

It gave me the "proof" I needed to embrace who I am and own it...

As a website designer/developer it may seem strange that I wanted to take a branding course. But I'm a lifetime learner and I believe in nurturing my skills and honing my craft. Your course helped me gain clarity and a new perspective on some things I had been thinking about in terms of messaging and brand personality. I realized that I'm a Sage. That was SO enlightening for me because it gave me the "proof" I needed to embrace who I am and own it instead of shying away."
- Treva Marshall
Ace Website Studio
Attract the best clients for YOU

You’ll get instant access to the content.
Pay in full:
1-pay: $797
Payment plan:
3-pay: $297/month
Have questions? I have answers.

How much time will this take?

This is not meant to be a "light" experience. It's my comprehensive process to build your brand. I spent countless hours distilling my most impactful experience and advice into the lessons. Plan on spending between 30 minutes each working day of the month if you sprint through the content. Otherwise, take your time - you’ll have access to the course for as long as it is available. (Including future upgrades!)

What if I sign up and decide it isn’t a great fit? 

If you complete the assignments in the first week and you don’t think the course is a good fit for you, I’ll return your investment to you within 30 days of purchase. I want you to be 100% happy with your investment.

Do I need this course? 

Are you ready to launch your brand? To work with more perfect clients? I created the course to work as a step-by-step plan to define your brand. You can think of the live experience as a group coaching program with the course as a bonus. My goal is to get your brand out in the world, not to simply teach you about branding.

What’s the ROI of this program? 

Look at this decision as an investment in your future clients. How many new clients would you need to book to pay for the course? If your brand was where it needs to be, what could you be charging for your product/service? And a little tough love: can you afford not to improve your brand? I can’t guarantee you’ll do the work, but if you do, I know this works. By investing in the program, you are deciding to stop spinning your wheels and to get into action.

Copyright 2017 Kaye Putnam
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