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VISION

Empowering people to authentically live their purpose through brands that capture the heart of who they are and how they help.

MISSION

The Brand Trifecta enables organizations to accelerate growth by crafting brands that bring more prospects to the table, more users who click, and more customers who buy.

ETHICS

VALUES WHICH PERMEATE OUR WORK AND RELATIONSHIPS

Operate with Integrity
Navigate by Curiosity
Broaden Human Connections
Lead with Generosity
Enable Transformation

THE WHY BEHIND THE BRAND TRIFECTA

MEET KATE DILEO


FOUNDER OF THE BRAND TRIFECTA®

An “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, Kate DiLeo discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. 

Kate overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition. 

That pitch, which Kate calls the Brand Trifecta, is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy. 

Kate’s success in building a winning brand pitch for outbound sales was the catalyst for her career in branding, and it is this same brand pitch that she has directly taught to more than 300 clients worldwide. Kate is also a #1 International bestselling author who teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.

That pitch, which Kate calls the Brand Trifecta, is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy. 

Kate’s success in building a winning brand pitch for outbound sales was the catalyst for her career in branding, and it is this same brand pitch that she has directly taught to more than 300 clients worldwide. Kate is also a #1 International bestselling author who teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.

THE FACTS

Kate DiLeo – Brand Architect

10+
years in the brand development business

20+
industry sectors served through brand building work

50+
sessions delivered at conferences worldwide

100+
workshops taught through global accelerators

300+
brands built through direct client engagements

2,000+
pro bono hours given to help leaders build their brands

BOOK KATE TO SPEAK AT YOUR NEXT EVENT