VISION
To empower people to authentically live their purpose through brands that capture the heart of who they are and how they help.
MISSION
The Brand Trifecta enables organizations to accelerate growth by crafting brands that bring more prospects to the table, more users who click, and more customers who buy.
ETHICS
VALUES WHICH PERMEATE OUR WORK AND RELATIONSHIPS
Operate with Integrity
Navigate by Curiosity
Broaden Human Connections
Lead with Generosity
Enable Transformation
THE WHY BEHIND THE BRAND TRIFECTA
MEET KATE DILEO
FOUNDER OF THE BRAND TRIFECTA®
An “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, Kate DiLeo discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job.
Kate overcame and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition.
That pitch, which Kate calls the Brand Trifecta, is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy.
Kate’s success in building a winning brand pitch for outbound sales was the catalyst for her career in branding, and it is this same brand pitch that she has directly taught to more than 300 clients worldwide. Kate is also a #1 International bestselling author who teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.
That pitch, which Kate calls the Brand Trifecta, is rooted in her firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points tells prospects what they ultimately need to take the next step and buy.
Kate’s success in building a winning brand pitch for outbound sales was the catalyst for her career in branding, and it is this same brand pitch that she has directly taught to more than 300 clients worldwide. Kate is also a #1 International bestselling author who teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.
THE FACTS
Kate DiLeo – Brand Architect