PRICING BREAKDOWN
PART ONE
Part One of the Brand Trifecta program is all about defining who you are and who you are going after. You will clarify how your brand authentically shows up in the world by defining your brand’s tone of voice, personality traits, and archetypes. You will also refine your target audiences by building out comprehensive buyer criteria charts for each, as well as documenting the bottom-line heart pain you solve for each audience. Finally, you will solidify a brand architecture for your organization and determine exactly how many Brand Trifectas you need to write to effectively speak to your target audiences.
PART TWO
Part Two of the Brand Trifecta program is where you put pen to paper and write your brand message. You will develop your go-to-market messaging, including your organization’s Tagline, Value Proposition Statement, and Differentiator Statements. If your brand needs additional Brand Trifectas, you will walk through the process of developing those supporting messaging components that speak more surgically to your top target audiences. Finally, you will create a comprehensive implementation checklist where you will document key action items for getting your Brand Trifecta messaging into the world.
ONE BRAND TRIFECTA
$2,995For an organization needing a single Brand Trifecta that speaks to all of their target audiences, and where all target audiences have the same bottom-line heart pain which the brand solves.
- 5 Sessions
- 50+ Exercises
- 2 – 3 Weeks
TWO BRAND TRIFECTAS
$3,495For an organization needing two Brand Trifectas – one for their B2B sales channel and another for their B2C sales channel. Each Brand Trifecta speaks to how the brand solves the bottom-line heart pain for each channel’s respective target audiences.
- 8 Sessions
- 60+ Exercises
- 3 – 4 Weeks
THREE BRAND TRIFECTAS
$3,495For a brand that not only needs an organizational Brand Trifecta that speaks to everyone, but two supporting Brand Trifectas – one for each of the brand’s top two target audiences. These supporting Brand Trifectas speak to how the brand solves each target audience’s bottom-line heart pain.
- 10 Sessions
- 70+ Exercises
- 4 – 5 Weeks
FOUR BRAND TRIFECTAS
$3,995For a brand that not only needs an organizational Brand Trifecta that speaks to everyone, but three supporting Brand Trifectas – one for each of the brand’s top three target audiences. These supporting Brand Trifectas speak to how the brand solves each target audience’s bottom-line heart pain.
- 12 Sessions
- 80+ Exercises
- 5 – 6 Weeks
FIVE BRAND TRIFECTAS
$3,995For a brand that not only needs an organizational Brand Trifecta that speaks to everyone, but four supporting Brand Trifectas – one for each of the brand’s top four target audiences. These supporting Brand Trifectas speak to how the brand solves each target audience’s bottom-line heart pain.
- 14 Sessions
- 90+ Exercises
- 6 – 7 Weeks
Brand Trifecta Pricing
Everyone begins by purchasing Part One of the Brand Trifecta program. This is your first step. Why? Because only through the process of completing Part One of the program will you have a clear understanding of how many Brand Trifectas you actually need to write for your organization. Therefore, you will not be charged upfront for Part Two of the Brand Trifecta program. You can purchase Part Two from within the system once you have completed Part One. This ensures that you pay for what you need when you need it.
Part One of the Brand Trifecta program is $995. That is it. No hidden details. This is a one-time purchase, and again, no subscription.
Part Two of the Brand Trifecta program starts at $2,995 to build one Brand Trifecta. If you opt to build two Brand Trifectas based on the outputs from Part One of the program, your investment is $3,495. The same price of $3,495 applies if you decide to build three Brand Trifectas. Finally, if you opt to build four or five Brand Trifectas, your investment for Part Two of the Brand Trifecta program will be $3,995.
A key deliverable in Part One of the Brand Trifecta program is the clarity on how many Brand Trifectas you need to write. During multiple sessions of Part One, you will have multiple opportunities to determine how many Brand Trifectas you need to write in order to have a complete brand message that effectively reaches your ideal target audiences and compels them to buy. You can feel confident that Part One of the Brand Trifecta program provides the guidance, resources, and hands-on learning that you need to confidently determine how many Brand Trifectas you need to purchase and write.
Sometimes an organization needs more than five Brand Trifectas to effectively speak to all of their ideal target audiences. This is often the case for larger organizations who sell through multiple channels, serve a multitude of sectors, or speak to a wide variety of stakeholders within their prospects’ organizations. If you face one of these scenarios, or if you already know that you need more than five Brand Trifectas, please reach out through the contact page. It could be that this program will only get you part way there, and you may need additional analysis, strategy, and copywriting support. Let’s connect and talk further.
Part One of the Brand Trifecta program is $995 and Part Two ranges from $2,995 to $3,995. Therefore, the total all-in investment for completing Parts One and Two of the Brand Trifecta program ranges between $3,990 to $4,990.
We are here to help you if you run into a situation where you have gone through Part One of the program and have purchased the wrong number of Brand Trifectas for Part Two. Simply connect with us by email, and we will contact you within three to five business days to get you the right number of Brand Trifectas, take care of any partial refunds or charges, and ensure you are set up appropriately within the system to continue forward.
Yes, there is a 30-day money back guarantee. Our policy is very simple. If you have completed Part One of the Brand Trifecta program within 30 days from the date of purchase, and you found zero value in the program, simply contact us by email, send us your completed playbook from Part One, and complete a short form explaining why the Brand Trifecta program was not for you. We will review your submission and provide a refund within 10 business days from the date of your refund request and form submission.
To be clear, this 30-day money back guarantee only applies to Part One of the Brand Trifecta program. Remember that you are only purchasing Part One up front, and it usually takes most people two to four weeks to complete that program from the date of purchase. Therefore, this 30-day money back guarantee will only apply to the purchase for Part One. If you have successfully moved through Part One and decided to purchase Part Two, it is safe to assume that you have found high value in the program and that you are confidently on your way to building a brand that is the path of least resistance to revenue.
The 30-day money back guarantee applies to your purchase of Part One of the Brand Trifecta program. After 30 days from the date of your purchase of Part One, refunds will not be given. You will also see this noted in the checkout process with full transparency.
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